[101] During the livestream, they helped raise money for RED, a charity committed to helping eliminate HIV/AIDS in Africa. [286] In 2019, he was a guest on the Cold Ones YouTube podcast. [84][85] The latter figure was a reported 81% increase from the channel's video views in 2013; the channel was the most viewed in that year, as well. [104] In December 2016, Kotaku's Patricia Hernandez wrote about his stylistic changes, explaining that "over the last year, the PewDiePie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. [12], Responses to Kjellberg and his content are mixed, with media outlets writing that he is one of the most popular creators online, despite being involved in multiple media controversies. In the video, the YouTube celebrity pretended to receive a call from Google in which the internet giant revealed the key to success on the platform: more dislikes. [110] The video garnered criticism and widespread attention on Twitter. [290][293][‡ 29] Kjellberg organized another charity drive for Charity: Water in February 2016. Teens", "YouTubers are Among the Most Popular Celebrities for Gen Z. [99] The series premiered the following February. [46] Shortly after, Kjellberg attracted criticism and controversy for the jokes, and in October 2012, he addressed the issue through a Tumblr post, writing, "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did. [259] Forbes commented that Kjellberg's income would have been higher had he avoided the pushback from advertisers resulting from the controversies surrounding his videos in 2017. The two episodes served as a two-part season finale. [122] As a response to the incident, Campo Santo co-founder Sean Vanaman referred to Kjellberg as "worse than a closeted racist", announced that Campo Santo would file copyright strikes against Kjellberg's videos featuring the studio's game Firewatch, and encouraged other game developers to do the same. [144] Online campaigns to "subscribe to PewDiePie" greatly assisted Kjellberg's subscriber growth; his channel gained 6.62 million subscribers in December 2018 alone, compared to the 7 million subscribers gained in all of 2017. He had just married Marzia Bisognin, and had resumed publishing gaming videos on his channel. PewDiePie announces he will be going on hiatus, in addition to reviewing memes from his subreddit. [15][28] Although games being featured on Kjellberg's channel have reportedly contributed to their commercial success, he has stated, "I just want to play the games, not influence sales. [318][319] Kjellberg and his wife Marzia launched Tsuki, a unisex clothing brand which they announced in a YouTube video. According to PRWeek, a study by marketing firm Purple Moon found that, in 2019, PewDiePie earned over $6.8 million in merchandise sales. With that said, data on the topic is more an estimation than anything exact. [121], In September 2017, Kjellberg drew criticism again when he used the racial slur "nigger" during an outburst at another player while live-streaming PlayerUnknown's Battlegrounds. [206] Kevin Roose of The New York Times wrote that during the period in which Kjellberg had the most-subscribed channel but prior to his alleged anti-Semitism controversy, "[Kjellberg] was not just the YouTuber with the biggest channel. PewDiePie, who's had his fair share of controversy, is viewed in a more positive light by this demographic than a popular pro basketball player who's never had a major scandal. "[209], In regards to his early Let's Play content, Swedish columnist Lars Lindstrom commented positively, stating that "Felix Kjellberg [having] a comic talent is indisputable. "[97] Kjellberg has attributed his content around this time as a result of immaturity, boredom with playing video games, YouTube's platform incentives, and the belief that his channel's growth had plateaued. [324] Previously, he stated he is an agnostic atheist.[325]. [23][24][25], During the early portion of his YouTube career, Kjellberg did not hire any editor or outside assistance to help with his video output, stating he wanted "YouTube to be YouTube. [323], Regarding his political beliefs, Kjellberg has stated he is "more apolitical than anything," and that he was "somewhere in between" left-wing and right-wing. He just ground it out, slow and steady, growing subscriber by subscriber. [265] The couple's videos were able to earn nearly 20 million views. Mostly by Jesse Cox and PewDiePie. "This book is a great chance for me to reach my audience in a new way," PewDiePie said. [33][57] In August, Kjellberg signed with Maker's gaming sub-network, Polaris. Oftentimes, music videos uploaded onto his channel is collaborative in nature, as has worked with artists such as The Gregory Brothers (also known as Schmoyoho), Boyinaband, Roomie, and Party In Backyard. ", "PewDiePie versus the media: Why he's so mad to be losing the fight", "Disney Severs Ties With YouTube Star PewDiePie After Anti-Semitic Posts", "Disney Cuts Ties With PewDiePie After Anti-Semitic Posts", "Disney severs ties with YouTube star PewDiePie over antisemitic videos", "Pewdiepie Apologizes For 'Death To All Jews' Joke, Slams Wall Street Journal [Update]", "Pewdiepie starts crowdsourced channel on Twitch with new weekly show", "PewDiePie's move to Twitch is riskier for him than it is for YouTube", "WATCH: PewDiePie In Hot Water Again: Drops N-Word During PUBG Stream", "Indie Dev Calls For Copyright Strikes Against Pewdiepie After He Says N-Word on Stream", "PewDiePie apologizes for using N-word on live stream", "PewDiePie claims racial slur 'just slipped out' in apology video", "What's up PewdiePie? [11][33][34] After initially forgetting the password to this account, he registered the "PewDiePie" YouTube channel on 29 April 2010. Following the attack, T-Series removed several songs by Pakistani artists on its YouTube channel after being pressurised by political party MNS to isolate Pakistani artists, a course of action that Kjellberg disagreed with. It was just something I loved to do. [18] Other outlets, such as The Verge and Time, have written similar sentiments, describing Kjellberg as "self conscious" and "articulate", respectively. I acknowledge that I took things too far, and that's something I definitely will keep in mind moving forward, but the reaction and the outrage have been nothing but insanity.". [14] His commentaries of horror games made up his best known content during this early stage, although he eventually expanded into other genres. [172], In December 2019, Kjellberg announced that he would take a break from YouTube the following year, and deleted his Twitter account because of his dissatisfaction with the site. Kjellberg stated that the event was "a nice little wrap up" to the Subscribe to PewDiePie meme. These are very famous people who have legions of fans and are followed constantly by the press. The latter established a significant lead in April that year, and Kjellberg's channel currently remains as the second-most-subscribed on the platform, having received over 107 million subscribers as of 22 November 2020. People should pay PewDiePie more attention. The influencer may have lost out on a lot of money when he was dropped by Disney, but he got back on track by inking a few deals with some well-paying sponsors. [5][6], Kjellberg was born on 24 October 1989, in Gothenburg, Sweden, where he was also raised. The Shape of 2017 received mixed reviews from critics, YouTubers, and viewers alike following its release. "[207], Kjellberg's influence has ranked highly on various lists. People definitely preferred PewDiePie's take over YouTube's to a shocking degree. [266] Maker Studios, which both Kjellberg and Marzia were represented by, brokered the ad deal between the two and Legendary Pictures. In addition, he expressed discontent over YouTube's changing algorithm negatively affecting viewership for content creators. [37][238] His commentaries have had a positive effect on sales of indie games, with The Washington Post writing that "gamemakers have observed a kind of Oprah effect. [27] Swedish magazine Icon noted his use of the Adobe Premiere Pro editing software. [92] On 8 December, it reached 50 million subscribers, becoming the first YouTube channel to do so. DMailloux01; Not done: please provide reliable sources that support the change you want to be made. [153] The day after "Congratulations" was uploaded, Kjellberg temporarily regained his lead over T-Series as the most subscribed channel. Why didn't YouTube include PewDiePie ? [294] The drive raised $152,239, surpassing a $100,000 goal. [236] In a 2019 vlog, Kjellberg expressed that fans in Malaysia and Singapore can be "very hectic and scream-ish and crazy, and they lose their minds when they see you. [58] Polaris functioned as a relaunching of The Game Station, Maker's gaming network. Justin Bieber's "Baby" took the second position with 10 million dislikes. It is both amazingly awful and amazingly funny when a father bikes around with his son in the game Happy Wheels and both get crushed and bloody again and again and PewDiePie improvises absurd comments as the game continues. I've seen his series Scare Pewdiepie and also in a lot of his vlogs he's in the US — Preceding unsigned comment added by DMailloux01 (talk • contribs) 03:26, 19 November 2016 (UTC). What followed was a hilarious sequence in which the YouTuber wandered around the city on a ride-on plush octopus screaming "1 million dislikes!". [132] Shortly thereafter, The Verge's Julia Alexander said that the video in question used imagery of the Charlottesville car attack, and that the channel made frequent use of racial and homophobic slurs. "[199], In April 2019, "Congratulations" and "Bitch Lasagna" were banned in India when the Delhi High Court granted an injunction in favor of T-Series. He constantly addresses his audience as a bunch of peer-like friends, as opposed to distant, genuflecting fans. [105] As Kjellberg's channel approached 50 million subscribers, he stated he would delete his channel once it reached the milestone. "[12] Kjellberg has commented on fans from Malaysia and Singapore; during a trip to Kuala Lumpur in 2016, fans entered his hotel to search for him, which he expressed annoyance with.