The challenge of E-commerce When you want to bring your business online and sell your insurance products in a digital way, e.g. The main message to take away from Frank Body’s strategy, here, is to truly understand who your target customers really are before you build your brand around them. There are two main ways to go about this: You might simply do as the brands mentioned above did, and ramp up your marketing initiatives throughout the timespan of the event, or, if possible, reach out to the host of the event to see if they’d be interested in partnering up in some way. While (as we mention in our full-length case study) the brand has done a number of things to make this happen, it’s worth pointing out that all of their efforts circle around one main premise: Creating a community of individuals who feel free to let their guard down, have some fun, and just be themselves. – that relate, in some way, to your brand’s offerings. But, remember: Frank Body is a beauty retailer. Increased their presence on the right channels (specifically, social media), Adjusted their ad copy to target soccer fans from specific nations (e.g. This ensured that their audience would receive the surveys on the optimal channel (in this case, email) at a time in which they were most likely to respond. The team then developed guidelines for their chosen influencers, which enabled them to create content that was authentic and non-scripted—but that also aligns with Gwynnie Bee’s overall marketing goals, as well. The team at Express Watches were debating whether to communicate a ‘lowest price guarantee’ versus a stamp of authenticity on their website. Let's face it, you’ve got 97 other things you SHOULD be doing today. The Use Case Document ties the business needs of a system to the design and implementation of the system. WhatsApp Chatbot for E-commerce with 11 Use-Cases By Niharika Ayyagari / In Sales, WhatsApp / September 24, 2019 / 8 Min read 20 years since its inception, the e-commerce industry is still growing, driven by radical technological advances and evolving user behavior. This involved optimizing the organizational structure of the site’s content, creating interlinks between blog posts, and enhancing site loading time. Azure Cosmos DB is the first globally distributed database service in the market today to offer comprehensive service level agreementsencompassing throughput, latency, availability, and consistency. So it’s pretty crazy to think that a newcomer to the niche would be able to crack $20 million in annual revenue in less than four years. As Gwynnie Bee did with its influencers, the Kettlebell Kings team developed a list of criteria such content should follow in order to be featured—but also allowed for some creative freedom on the customer’s part, as well. Intelligent filing of email attachments Gmail attachments to GDrive Outlook attachments to OneDrive. After all, the beauty industry is already saturated as it is. However, they didn’t simply begin creating brand new content for these ads. Online loan approval use case. Creately is an easy to use diagram and flowchart software built for team collaboration. As the team at Bavarian Clockworks did, this means: We’ve talked about Frank Body’s meteoric rise to success before—and with good reason. Again, you only want to showcase content that paints your product in the best light possible, and that provides value of some kind to your audience. Society Socks also took a look at the more logistical aspects of survey delivery, such as delivery method and timing. Though additional clicks can often be seen as new opportunities to lose customers, the Company Folders experience tells us that streamlining to shorter stepped forms is the way to go right now. You may make it more complex by … Their goal was to ensure that each recipient received a survey that was 100% relevant to their experiences with the brand, and also that each survey was incredibly easy to complete. Find pages in your pipeline where users are dropping off and see how you can simplify them to focus your customers. Rather than looking specifically for individuals who often worked with other fashion companies, GB also considered those whose audience overlapped with their own. As far as recognizing these opportunities, you’ll want to keep an eye on upcoming events – be it a sports tournament, music festival, fashion show, etc. Rather than discussing the above benefits in a more hypothetical manner, the site’s copy was adjusted to address the idea that every night spent tossing and turning is another night visitors will never get back. This meant looking at influencers who create content related to more tangential topics, such as lifestyle, accessories, food, and more. The main problem they wanted to remedy was their online quote function. By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. You’ve heard it before - always be testing. E-COMMERCE WEBSITE Use case ( Use Case Diagram (UML)) ... Visio or any other document. View all. We’ve mentioned a few times now the importance of engaging with your audience to gather feedback and make improvements to your products and services. Express Watches debated price vs authenticity… With shocking results! bHands on lab where the example is extended. Again, these relatively minor tweaks had major implications for Amerisleep: That 13.9% increase in conversion rate we mentioned equated to millions of dollars in added revenue over the course of the next year. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. Use Cases for Extending the UI of SAP Fiori Apps. What is E-Commerce? This created urgency around the offer by featuring a countdown timer to the deadline for same day delivery. Frito-Lay modernizes its e-commerce tools, including inventory management, to simplify ordering, helping ensure your favorite snack is always stocked. Use cases where an electronic signature other than SES may be required include: 1. Evaluating CMS platforms? People might not know about a product or service you already have in play, so by increasing visibility to your existing audience, you may be able to snap up some quick wins. Basically, the only way they would be exposed to the product is if they were to actively browse for it on the company’s website. Underwater Audio had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. As SEMRush explains, the brands that came out on top were the ones who: The opportunistic initiatives led to some MASSIVE revenues for eCommerce companies. After the ad campaigns went live, the team then shifted into “experimental mode,” where they assessed the performance of each ad and ad campaign, making ongoing adjustments as necessary. Breaking down a complicated system into manageable smaller steps can help keep people focused and increase conversion. Abstract: In order to explore the new mode of e-commerce experience to the innovative style design, an approach of use case based innovative design was proposed. The team then developed and optimized their product feed to ensure that any and all necessary information was included within their ads and product pages. While the team had experienced a decent amount of success using a number of other marketing strategies (such as Facebook Ads), they knew they could be generating a lot more business than they were. Use Case: Using WordPress to Power an E-Commerce Site WordPress is widely known as a powerful and flexible content management system (CMS). Further to this, there was a very high rate of prospects dropping out of the form partially completed. whose teams were making a run for the World Cup), Developed relevant and valuable offers to address time-sensitivity (e.g. In that industry, the message behind most brands’ marketing campaigns is “use our product to look like a Hollywood star instead of plain ol’ you.”. Instead, they positioned Away not as just a luggage company, but as a brand focused on all things travel. Online shopping is becoming increasingly popular because of speed and ease of use for customers. In many cases, this is because brands simply follow the same path others in their niche have before them. In order to develop an e-commerce website, a number of Technologies must be studied and understood. While they, of course, focused on creating instructional and informational content on topics like clock care and repair, they also created content on more tangential topics such as German culture and European travel, as well. It’s this fundamental position that has allowed the brand to grow a following of over 600,000 people, and to reach well into the seven-figure mark in a mere four years. Working with Reelio, Gwynnie Bee began digging through YouTube’s massive database of influencers in search of those who aligned with the clothing company’s target market. The e-commerce application manager should be able to know if a problem with the systems affects the key business goals (metrics) and vice versa. Always put yourself in the mindset of your customer, and keep them focused on the main task you want them to complete. Again, this will prove to their audience that they truly are superfans of your brand who actively engage with everything your company has to offer. The use cases below rely on a number of assumptions that are not detailed in the use cases but that will be explored in more detail in the architecture and requirements documents. The emails sent at 11 a.m. the following day delivered: The emails sent after 48 hours delivered: Although sending these emails on the following day post cart abandonment had a slightly higher open rate, the most important figure, conversion to sale was significantly lower. Knowing this, the team at Society Socks worked to develop a collection of user-friendly surveys targeting consumers at various stages of the sales funnel and buyer’s journey. In other words, making the additional purchase should have been a no-brainer.). You may think you know what your audience wants, but testing out some alternate value proposition could surprise you. The seventh and final subsection is First, the team dug deeper into the true benefits their products provide their customers. While the team would end up creating ad campaigns for all of the brand’s products, the initial focus was on getting top-sellers in front of the right potential customers. This, in turn, led to massive engagement—and absolutely massive growth for the company, as well. Not only is it more cost-effective, but it also inherently allows you to build connections with more established brands that can help you grow well into the future. Budapester increased mobile conversion rates by 29% by communicating its USP more prominently. online. They offer customers a same-day delivery option (and have done so for years) but people weren’t taking advantage of the offer because they didn’t know about it. (Take a guess which one MVMT decided to promote...). As far as content creation goes, you’ll want to provide your influencer’s with almost completely free rein in order to ensure authenticity. The goal is to “piggyback” off of the hype created by these events and market your products to those who are attending or engaged with the event in some way or another. This might mean sponsoring the event (in lieu of upping your ad spend) or even setting up a pop-up shop at the actual event. An increase in same-day sales by 8%! Hailing from Ireland, Paul is a fan of good food and coffee. With this in mind, it’s worth noting that Brazillian-based eCommerce activity dropped by 17% immediately once the national team was eliminated from the tournament. The redesigned page had an increase in online sales of 40.81%. Again, this made it much easier for visitors to learn about these policies and offers right away. Consult the following use case for information on how to achieve value with TrueSight Intelligence. ... A percolator will take a document and tell you which queries resulted in this document getting served. Let us help you. It was impossible to miss or misunderstand. Though Envelopes.com found that 48hrs later was the best performing time, a different cadence and time lag may work better with your customer base, so test out multiple alternatives. The results were nothing short of amazing: As per Growth Rock’s data, the company’s average order value had increased by $55 (4.6%) in only 41 days. While the average click-through rate of all influencer campaigns hovers around the 2% mark, GB’s campaigns saw a CTR of 5.85% — nearly three times the average. MVMT could have easily created new ad content targeting its potential customers and simply hoped for the best. E-commerce refers to the process of buying or selling products or services . Though they had clearly figured out a way to ensure their ads would generate even more engagement (based on these previous engagement metrics), they also took things a step further by A/B testing various aspects of their ad content, from the images used to the copy of the ad. In Brazil, eCommerce purchases spiked by $16.6 BILLION, or 27% above the average. A few years ago, rental clothing e-retailer Gwynnie Bee realized this exact same thing. This equates to an additional $180,000 in monthly revenue! If you’re just getting started with influencer marketing, the main thing to focus on is finding content creators with an engaged audience full of consumers who align in some way with your own target market. By industry Animal Health E-Commerce Real Estate. But if you’re running an eCommerce business then the tasks of analyzing your site data and identifying leaks in the funnel usually get pushed to the bottom of your to-do list. At first glance, they don’t look too different, but the devil is in the detail. Get the Android App. This presentation includes things to be aware of when using Elasticsearch as a product search engine, log file analysis tool or for data analytics (like on orders or products). The new version did away with the data tables, streamlined the text, and put everything above the fold. Display merchandisers' product portfolio on the e-commerce website. The original one was a bit more cluttered with the table formatting breaking up the flow of information. Which is exactly why ECCO Shoes decided to partner with Digital Gearbox while switching from using text-based Google Ads to using image-based Google Shopping Ads. Essentially, their reasoning came down to the fact that luggage is more of a means to an end than an end in itself. Azure Cosmos DB is Microsoft’s globally distributed database service. Assess your competition and identify your strengths. ™ | Core dna copyright ©  . QES – documents that require execution under seal (Section 16 of the E-Commerce Act) ... 3.1 USE-CASE … A huge differential from the price based messaging, simply from a little seal of authenticity. Taking a step back, it’s worth mentioning that all of your customer-facing content should be delivered in a way that maximizes your audience’s potential for engagement. If you read that headline and your jaw dropped, get ready for another shocker: With the help of CanIRank’s services, the team at Bavarian Clockworks reached this mark as a brand new company with essentially zero initial following and a very limited marketing budget. They have a lot going on. Carousel Previous Carousel Next. While the content being created (by both the team and their customers) did lead to an increase in brand awareness and engagement, the team took things a step further by adding calls-to-action to many of their posts. The most obvious takeaway here, of course, is that you need to learn as much as you can about your customers’ expectations and experiences with your brand. Of course. This sounds a simple task but with over 15 million product combinations, the current quoting system was highly complex. Google Shopping allows you to showcase much more information in one place than most other forms of advertising (especially text-based Google Ads). In most cases, especially when the buyer wants to claim some kind of deduction, customers on your e-commerce website will require an invoice. Just because everyone else is doing it doesn’t make it right. The 2014 World Cup was not only the most-watched sporting event on television of the 21st century – it was the most-watched event of any kind, period. That coupled with the fact that taxation is always territory-specific, makes it important that the invoice for your e-commerce sales includes a certain minimum level of information. In addition to being able to include product specs and service-related info, the inclusion of product imagery alone is enough for Shopping ads to be considered more effective than their text-based relative. So, the page went from looking like this: Customers were then able to add the supplementary item to their cart with a single click (by clicking the plus sign), and could also visit the smaller item’s product page by clicking anywhere else within the pink bar. fast and free shipping to ensure orders were received before the Wolrd Cup had ended), Creating interesting, engaging, and evergreen content that your target audience will find incredibly valuable, Partnering with established companies and organizations to help promote your content to relevant audiences, Providing your new audience with numerous opportunities to engage further with your brand, Your various customer personas and segments, The aspects of your products (and overall service) each persona values most, The aspects each persona wishes could be improved. While there’s nothing wrong with doing so if it works for your brand, there are other times where you’d be better off bucking the trend and going your own way. How and When To Fire a Client, Learn how to grow and scale a successful eCommerce business, The strategies and tactics these high-growth eCommerce companies used to scale and convert customers, The best eCommerce content strategy & plan to skyrocket your traffic and conversions, A comprehensive guide to going international with your eCommerce store, Learn the exact strategies we used to grow from 4-figure to 6-figure traffic in one year, How to be a data-crunching eCommerce marketer, The only playbook you need to create, run, manage, and scale your eCommerce subscription business. That being the case, growing an audience via organic means isn’t an “if you build it, they will come” type deal. Rather than paying top dollar to compete for advertising attention, they simply included a comparison table on their homepage showing their pricing against that of their competitors. Unfortunately, that’s exactly what happened to German luxury fashion retailer Budapester a few years back. This is a classic problem for online stores; Do you boast the lowest price or the most authentic products? In addition to the change to the header, the website now displays the company’s offer for free shipping in a green font that stands out at the bottom of the screen. The goal of this document is to share details of standard eCommerce use cases and jmeter tests implementation. The problem was even worse on mobile, where Budapester’s conversion rate was less than half that of its desktop alternative. SELLING $170,000 WORTH OF HOT SAUCE IN 10 MONTHS. In yet another case of “x isn’t working as well as we thought, let’s try something else,” the owners of fitness equipment startup Kettlebell Kings switched to a more organic approach after realizing their Google Ads campaigns were costing the company way too much money. Recently at a new project assignment, I introduced a mid level developer to the concept of use cases which was totally foreign to him. Innovative snack delivery. Azure Cosmos DB is a global distributed, multi-model database that is used in a wide r… Here, the company did so as visitors showed a high probability of making a large purchase — a prime moment to add extra value to their overall experience with the brand. over the Internet. Building an application that needs elastic scale to handle bursts of users at different times. The following use cases represent some of the most common and important elements of any eCommerce ERP solution: Performing a product search and getting a desired result, and placing an order as a registered or anonymous user. If you offer something of value—say, free shipping on orders over $100—but you don’t tell your visitors about it...how are they supposed to know? Get the iOS App. By data type Documents Images. eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup, Underwater Audio removed charts to bump sales by 41%, Kettlebell Kings’s Instagram has directly led to “hundreds of thousands” of dollars in revenue by creating a content “guideline” for their user-generated-content posts, Paperstone took out their competition with a simple comparison table, MVMT generated $90M in revenue in five years by “hacking” Facebook ads, ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads), Away generated $125M by offering more than just a product, Bavarian Clockworks reached $1m in sales by becoming a content marketing machine, Frank Body hit $20M in annual sales by building a community of loyal and engaged followers, Society Socks improved survey response rate by 200% by delivering highly-relevant, easy-to-complete surveys via email, This is How You Can Use Predictive Analytics to Sell Smarter Through Email, The Best eCommerce Content Strategy & Plan To Skyrocket Your Traffic and Conversions, keep people focused and increase conversion, Average Order Value: How To Increase Your AOV by 75% [With Examples], How We Drove a 6% CTR For Two Up-and-Coming eCommerce Startups, eCommerce Dynamic Pricing: How to Use Dynamic Pricing to Explode Your Profit Margin, increase in brand awareness and engagement, How MVMT Grew From Zero to $90 Million in Under 5 Years With Facebook Ads, Content and Commerce: Exploring The Secrets of High-Growth eCommerce Brands, B2B vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About, How to Optimize Your eCommerce Site For Voice Search, B2B eCommerce: 5 Key Strategies To Strengthen Your B2B Relationships, 87 Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle, The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget, 10 Biggest Content Marketing Trends that Will Dominate 2020, Ensuring they understand the true value your product will bring to their lives, and what it will enable them to do or accomplish, Instilling a sense of urgency in your visitors, so they not only understand what they have to gain from using your product, but also what they have to lose by not using it, Double- (triple-, and quadruple-) checking your copy to be absolutely certain it means what you want it to mean—and that your visitors will interpret it in the same way. 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